Types Of Relationships Formed Between Organizations And...

Music â€Å"I examine: types of relationships formed between organizations and musicians; the reasons for and goals of these collaborations; how incorporating musicians might impact on the effectiveness of organizations; and the production of performance to encourage social change†. (Kathleen 303) Music is a form of expression that plays an important and meaningful role in many people’s lives daily.The reason for this is because some musicians highlight and mainly mention ways to push and promote social change. These songs make you become more empathetic and raise awareness which leads to the first steps of true change. Artists like Kendrick Lamar and Lupe fiasco push for that change in their music and mainly talk about inferiority, corruption and police brutality, and other important topics. These artists are spreading awareness and fighting for peoples rights. Kendrick Lamar, a worldwide known artist that some call the leader of hip hop, is fighting for people s rights and explains it in his music. For example in his song, â€Å"the blacker the berry† he focused on certain issues the African Americans are dealing with, in particular inferiority. â€Å"Everything black, i don t want black, they want us to bow, i want everything black, i ain t need black, down to our knees† . Michael Chabon is an analyst that explains lyrics and this was his explanation to Kendricks quote. Kendrick’s lyrics describes the struggles faced by African Americans in modern society and the frustrationShow MoreRelatedProblems Facing Trade Unions in Kenya845 Words   |  4 PagesCollective bargaining generally includes negotiations between the two parties (employees’ representatives and employer’s representatives). Collective bargaining consists of negotiations between an employer and a group of employees that determine the conditi ons of employment. Often employees are represented in the bargaining by a union or other labor organization. The result of collective bargaining procedure is called the collective bargaining agreement (CBA). Collective agreements may be in theRead MoreTask 33583 Words   |  15 PagesSymphony and Utah Opera. We would like to take some time highlight the strategic goals set forth for the newly formed organization. At the end of this presentation you should have a firm knowledge of each individual company. You will be aware of their strengths, weakness and the differences in their cultures. In addition, you should have an understanding of how the newly formed organization will operate and continue to provide services to the community. Goals for Today: Explain where each companyRead MoreIssaquah Philharmonic Orchestra (Ipo) Was Formed In 2000,1528 Words   |  7 PagesIssaquah Philharmonic Orchestra (IPO) was formed in 2000, and it became a non-profit organization in February 2012, with a board comprising of 9 members. The mission of the orchestra is to â€Å"to providing qualified youth and experienced adults from Issaquah and surrounding communities an opportunity to perform symphonic music; to foster music education in the community; and to contribute to the enhancement of the performing arts in Issaquah.† (â€Å"Issaquah Philharmonic Orchestra,† n.d.), and it performsRead MoreEssay about Utah Symphony and Opera Merger Task 11810 Words   |  8 Pagesart-based organizations with an aim of increasing their effectiveness and efficiency. It involves fundamental changes that are beneficial to the operations of both companies. This documental analysis will assist Ann Ewers, General Director of the Utah Opera; make an informed decision concerning the merger process. The analysis will comprise motivation theories as well as other pertinent information that are essential for use in the merger process. It will also comprise different types of power andRead MoreMarketing Analysis : Issaquah Philharmonic Orchestra1558 Words   |  7 PagesIntroduction Issaquah Philharmonic Orchestra (or IPO in short) was founded in 2000, and became a non-profit organization in February 2012. IPO has been performing 3 public concerts annually since November 2003, and its mission is to provide opportunities for qualified musicians, both young and old, to perform music, and to raise the level of music education and enhance the performing arts in Issaquah (â€Å"Issaquah Philharmonic Orchestra,† n.d.). This paper analyzes the team effectiveness of the IPORead MoreMarketing Analysis : Issaquah Philharmonic Orchestra1546 Words   |  7 PagesIntroduction Issaquah Philharmonic Orchestra was set up in October 2000, and became a non-profit organization in February 2012. IPO has been performing 3 public concerts annually since November 2003, and its mission is to offer opportunities for qualified musicians, both young and old, to perform music, and to raise the level of music education and enhance the performing arts in Issaquah (â€Å"Issaquah Philharmonic Orchestra,† n.d.). This paper analyzes the team effectiveness of the IPO board usingRead MoreOrganizational Management26375 Words   |  106 Pagesprofit †¢ Retain key employees †¢ Maintain audience base for both the Utah Opera and the Utah Symphony †¢ Identify and pursue synergistic opportunities between the two companies Task: Assessment Preface Leadership strengths and weaknesses: â€Å"To identify the strengths and weaknesses of a professional leadership applicable within your organization, ask yourself these questions about your subordinates: * Do they lack experience and skills? Do they agree to obey your commands and accept allRead MoreThe Effects Of Music On The Music Essay1988 Words   |  8 Pagestouches our heart, makes us cry, makes us laugh, and heals relationships-even love someone. It encourages us to move-we can march, dance, tap our foot, snap our fingers and sway back and forth. Music fills our minds with memories that can bring a smile or drive us into a deep sadness. Patriotism is displayed when people come together because of a piece of music. Brotherhoods united when the school fight school is played. It creates a bond between complete strangers. Music can be a part of everyone’sRead MoreFactors That Influence Perception2122 Words   |  9 Pagesfor our accomplishments while other people  or other things are primarily responsible for contributing to our mistakes. After our attention is gained, however, there are factors that directly affect our perception in interpersonal behavior and relationships. If we are satisfied and happy with a person, we are going to take in their messages differently than if we are dissatisfied or unhappy with a person. If racial and gender bias, for example is involved, we are inclined to take peoples messagesRead MoreThe Illuminati2103 Words   |  9 Pages When people talk about the Illuminati, they are talking about the most secretive, powerful, wealthiest, influential, sneakiest, manipulated, greediest people on the earth. It was a group formed in Germany 1776 in order to rule the world with their wealth and power (â€Å"Illuminati† 1). Recently it has been on everyone’s mind, but why? It is being exposed more and more every day. They are trying to take over our nation. â€Å"The infamous Illuminati secret society has remained the focus of so-called ‘conspiracy

Case Study of an Immigrant Essays - 3025 Words

Case Study of an Immigrant â€Å"We are all immigrants. Our only difference is that some of us arrived earlier and some of us later† a great quote from Ruiz (1997). From the 1930’s to the 1970’s most people that immigrated here were from Europe, it is only recently that people from Mexico began immigrating here (Christie, 1998). The only difference is, when people were emigrating here from Europe, they already had high income and educational levels (1998). People that are emigrating here now from Mexico have trouble keeping the economy up (1998). Economists Beverly Fox Kellam and Lucinda Vargas (1998) wrote in a recent report for the Federal Reserve Bank of Dallas, â€Å"U.S. immigrants, on average, earn less that native workers, and the†¦show more content†¦Garcia was born in Mexico City (D.F.), Mexico and was the first born of six children. He was brought up in a poverty stricken family and remembers at age six, he would take the subway all over the city trying to sel l bottles of pine sol. He and his family always had to work hard to get what ever they needed. Most mornings his mother would have to give coffee and bollios to Garcia and his siblings for breakfast, lunch and dinner. Garcia told me that anything else was to expensive and remembers fighting with his siblings when there was meat or fruit in the house. Garcia told me, â€Å"Meat and fruit was a real treat for us and if one of my siblings took too much then I would get pissed off!† When he was about eleven years old his father started cheating in his mother with another woman and had kids with her. Garcia stated that was when things really went bad at home and in his personal life. There was less money for them, so all his siblings had to work, even his two year old sister had to sell gum at the airport with her mother. Then at about age 17 his brother decided he wanted to come over to the U.S. with his girlfriend and send home money. Chavez (2001) found that most of the 8 million to 11 million illegal aliens already in America are Mexicans. This is one of the reasons, why Garcia’s brother and his girlfriend felt that they would fit in the U.S. Garcia stated at that time it was simple toShow MoreRelatedThe United States Has Been A Target For Many Immigrants1365 Words   |  6 PagesThe United States has been a target for many immigrants across the globe and is seen as a beacon of hope and opportunity. Ever since the first non-Americans arrived to the United States, for that reason, these immigrants were placed into specific categories in order to be differentiated from different groups of people. The name for the group that an immigrant would be placed, depended usually where the person came from, in some cases their religion or their nativity. The force placement into theseRead MoreA Study On The Mental Health Of Bilinguals1703 Words   |  7 Pages14-15-year-old immigrants from over 30 different countries of origin (Mood, Jonsson, and Là ¥ftman, 2016). The study administered questionnaires and tests to students from 480 schools and consisted of both immigrants and majority participants. The researchers found that immigrant youths have better mental health than the majority. This suggests that there is a correlation between policies of welfare states, the country of origin, and the mental health of the children. A longitudinal study of 21,260Read MoreVives-Cases, Et Al. (2010) Reviewed Ipv Among Immigrant890 Words   |  4 PagesVives-Cases, et al. (2010) reviewed IPV among immigrant and non-immigrant women and they reported high cases of IPV in older, divorced, low educated people, poor social support immigrant women compared to retired, students or unemployed. IPV reported 23.1% of immigrant compared to 14.5% of non-immigrant. Kulwicki, et al. (2010) describes the barriers used by Arab Immigrant women for domestic violence indicated that 25% of women beaten by their spouses, 18.4% were kicked by them, 7% of women reportedRead MoreQuestionable Immigration Myths850 Words   |  4 Pagesargument, is obviously a personal issue for the author who believes Americans treat immigrants poorly. He introduces the reader to Know Nothings, or Native Americans, who blame every problem in America on the immigrants (Cole 189-90). In the introductory paragraph, Cole attempts to obtain the readers sympathetic feelings as he writes with great passion when he describes the mistreatment his Irish Catholic immigrant ancestors endured (190). This in turn raises the question of how objective he couldRead MoreThe Impact Of Immigration On The Us Economy929 Words   |  4 PagesThe number of immigrants entering the United States legally is greater today than it was at the turn of the century, so as the US economy. US economy ha s proved to be raised dramatically in the past few years. This made me think about Immigration and the US economy on a same page in my mind. Many questions started populating in my head such as Does immigration in some way affect the US economy? If yes, how? After doing some research, I found that Immigration plays an important role in the US economyRead MoreSummary Of Alien Nation : Common Sense About America s Immigration Disaster1317 Words   |  6 PagesAmerica. In addition to this, the paper talks about the reasons behind the ballooning level of immigrants in amerce. Some of the reasons that the article outlines include; search for better employment in the US as they fear their nations which have low levels of employment, escape war from their nations, for adventure, education among other reasons. As per the article, the increasing number of immigrants in the US is a disaster which needs to be solved otherwise the situation may turn out to be worseRead MoreImmigrants Fear of Crime and Lack of Confidence991 Words   |  4 Pagesname] [Instructor name] DATE ILLEGAL IMMIGRATION ISSUE The illegal immigrant is one who migrates into a country violating the procedures and laws of immigration of that country. There are many problems associated with illegal immigration both for the host country and the illegal immigrant. These problems are economic, political, and social. OBJECTIVE The object of this study is to design a research study that deals with immigrants fear of crime and lack of confidence in their local police departmentRead More5. 2 Microeconomic Level : Micro-Economic Level1587 Words   |  7 Pagesenterprise ownership are higher among immigrants than non-immigrants in most developed economies such as the US, UK, Canada, Germany, France and Australia (Taylor et al. 2014; Gomez et al. 2015; Linden et al. 2017). The study by Gomez et al. (2015) indicates while the rate of self-employment surges amongst immigrants, the rate is decreasing among non-immigrants in the US. The study by Linden et al. (2017) in most European countries shows that skilled immigrants are likely to begin enterprises withRead MoreOrigin Of Successful Enterprises Can Be Observed Among China Born Immigrants Essay1550 Words   |  7 PagesQ5: What kinds of successful enterprises can be observed among China-born immigrants in the GTA, and how can these enterprises be described? The types of effective businesses in the study that could be observed among China-born immigrants in the GTA were skilled, specialized or useful and functional personal or home related services and businesses. For instances, the practical and skillful of HAC home services, real estate brokerage, fast printing of Chinese business cards and fast food advertisingsRead MoreWomen s Health For Endangered Health Essay913 Words   |  4 Pages197 immigrant women, 145 women had endangered health conditions. The difference in the health endangerment conditions was statistically significant; x2(1, N=1,373) = 3.840453, p = 0.05. The findings suggest that U.S. born women did not have better health conditions than those who were not born in the U.S. The results of the Chi Square test were 0.050031976, leaving the interpretation to the researcher. The data was marginally significant since it was so close to alpha. More in depth studies need

Social Marketing Globalization

Question: Discuss about theSocial Marketingfor Globalization. Answer: Introduction In this era of globalization, marketing is considered as an important organizational function. There was a time when marketing was considered as a secondary function or a support function. However, there has been a change in the approach of organizations towards the marketing function. Today, organizations and marketers have realized that marketing is the core organizational function. The success or the failure of any marketing plan or marketing campaign would depend a lot on the way organization has defined the marketing mix of the underlying product or service (Melanthiou, 2016). The four key elements of the marketing mix and product, price, place and promotion. The objective of this paper is to discuss, analyse and compare two marketing campaigns across different elements of marketing mix. The two campaigns can be highlighted as: Campaign 1: RSPCA Adopt a pet campaign reviewed at https://www.rspca.org.au/adopt-pet Campaign 2: WWF Adopt an animal reviewed at https://donate.wwf.org.au/campaigns/donate/ There was a time when marketing was considered as an overhead function and the marketing was mainly used by the business corporates. However, with the evolution of Internet and the expansion of social networks, marketing has emerged as a core function for social organizations also. There are organizations that fight for the social cause and would use the marketing function to reach out to consumers (Drumwright Murphy, 2001). The comparison of the four elements of marketing mix for RSPCA and WWF can be discussed under following headings: Analysis: Product It would be correct to say that product is one of the most basic yet most important element of the marketing mix. The RSPCA is an independent, non-government community-based charity providing animal care and protection services. The company launched adopt a pet campaign to help the people to adopt the right kind of pet. The company has a presence in different parts of Australia. The underlying product of RSPCA is the service that it provides to its target market that want to adopt a pet (Gopaldas, 2015). The underlying service enables consumers to find he suitable per (dog or cat) in their respective areas. World Wildlife Fund or WWF is a unique partnership of scientists, business and government leaders, with the support and guidance of HRH Prince Bernhard of The Netherlands and HRH The Duke of Edinburgh. The organization also enables the consumers to adopt the pets. However, in addition to that, the marketing campaign of WWF also talks about the monetary donations that could be made towards WWF. The underlying product of WWF is the service that it has launched in the month of December. The organization has launched a special campaign where it has made a Christmas appeal to consumers. The consumers are asked to spread happiness among the animals at the time of Christmas by making donations or by adopting the animals. Typically, every product has core, expected and augmented benefit. The comparison between the core, expected and augmented product for RSPCA and WWF can be discussed as: Product RSPCA WWF Core (The core product is the underlying benefit from the product) The feel and the love or the satisfaction by having a pet The feel and the love or the satisfaction by adopting a pet or by making donation Actual (The actual product is the product in itself; it includes various tangible aspects of product) The actual product would include the pet, the type of pet, the breed, colour, etc. The actual product would include the pet, the type of pet, the breed, colour, etc. Augmented (The augmented product would include services, warrantees, customer care, delivery, etc.) The augmented product in this case is the after sales services and customer staff of RSPCA The augmented product in this case is the after sales services and customer staff of WWF Analysis: Price Both the institutions (RSPCA and WWF) are non-profit organizations that are willing to accept the funds from different classes of donors. The adoption of Dog at RSPCA starts without any big investment. RSPCA also handles the insurance of pets and it encourages its consumers to buy pet insurance also. There is no minimum or maximum adoption cost for dogs or cats. The pricing of the insurance plans also depends on various factors like breed, age etc. The website of RSPCA does not provide any clear picture of its pricing options. However, it appears that the people would have two types of cost. The first one would be the initial cost to adopt a per and the second one would be the recurring cost in the form of pet insurance (Claiborne Sirgy, 2015). WWF has a single pricing agenda to get maximum donations from consumers. The company has not listed any pricing of the adoption. On the other hand, the organization asks people to donate so that they can save the lives of wild animals. The organization accepts the donation in any amount. People have the option to donate with $100 or higher and at the same time, people can also donate as less as $10. The organization also has a recurring pricing structure wherein the company wants to put its customers or donors across the monthly donation plan. At the time of registration, the organization would ask the customers if they would want to donate on a weekly, monthly or quarterly basis. Analysis: Place/ Distribution In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers. In addition, a newer method is the Internet which itself is a marketplace now. The place or the distribution channel for both the organizations includes a physical touch point. The consumers of RSPCA can create an online request to adopt a pet. However, it is expected that the requester would visit the site to collect the pet. The website of WWF also has the option to make online request. The consumers can make an online request to adopt the pet or to make the donation. However, WWF also encourages the physical meeting with the consumers (Laczniak Murphy, 2012). The company has various places that act as the store of WWF. The people can simply visit the WWF stores to get information about the various products and services available. Analysis: Promotion The promotion is an important element of the marketing mix. There was a time when promotion was considered as an overhead. However, with time organizations realized the importance of promotional element of marketing mix. It would be correct to say that all the strategies of other three marketing elements can go bad if the organizations or marketers ignore the promotional element. Both the companies depend heavily on social media marketing. The management of these companies have realized that the social media networks are the most effective way to reach out to consumers. The promotional elements of RSPCA depend a lot on digital channels. The company has a strong presence on social media platforms like Facebook and Twitter. It is expected that the investment on digital and social media channels like Facebook and Twitter would increase for RSPCA (Biswas Roy, 2015). WWF uses both offline and online promotional tools. The company also has a good presence on online social media channels like Facebook and Twitter (Shanbhag Nayak, 2015). At the same time, the company conducts a number of offline events where people can come and understand the basic philosophy and vision of WWF. Target Market Description The target market for both the organizations are the people that like animals and the people that care about animals. Bothe RSPCA and WWF target the people from different backgrounds. The main target market would include the male and female population in the age group of 18 to 50 years. Generally, the organizations would look to target the upper middle class and higher-class consumers so that they can get a good amount of donation. However, the organizations love to associate with as many people as they can. It helps the organizations to increase the awareness among the masses. Conclusion The above paper discusses the marketing outlook and marketing campaign of RSPCA an WWF. With the above discussion, it can be said that both the organizations have realized the importance of marketing function. It is expected that these organizations would continue to use marketing as a core business function. The above paper also discusses all the four elements of marketing mix for both the organizations. With the above discussion, it can be said that both the elements focus on all the elements of marketing mix. The promotional element is one such element where the companies should increase their focus. It is recommended that both the companies should focus more on social media marketing tools like FB events, Twitter promotions etc. The focus on social media channels would enable these companies to have a better and effective communication with consumers. It is important that the society should also understand the societal marketing approach that these companies have taken. References Biswas, A., Roy, M. (2015). Green products: an exploratory study on the consumer behaviour in emerging economies of the East.Journal of Cleaner Production,87, 463-468. Claiborne, C. B., Sirgy, M. J. (2015). Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 1-7). Springer International Publishing. Drumwright, M. E., Murphy, P. E. (2001). Corporate societal marketing.Handbook of marketing and society, 162-183. Gopaldas, A. (2015). Creating firm, customer, and societal value: Toward a theory of positive marketing.Journal of Business Research,68(12), 2446-2451. Laczniak, G. R., Murphy, P. E. (2012). Stakeholder theory and marketing: Moving from a firm-centric to a societal perspective.Journal of Public Policy Marketing,31(2), 284-292. Melanthiou, Y. (2016). Messages Not Getting Through: Societal Marketing to the Rescue. Journal of Promotion Management, 22(2), 195-196. Shanbhag, P., Nayak, S. (2015). Societal MarketingThe Shift: Indirect to a direct marketing approach.International Journal of Advanced Research,3(9), 524-527.

Overview of Extract from Simone Weil’s “Waiting on God” Essay Sample free essay sample

Simone Weil was a Gallic philosopher who shed more visible radiation on human labour and school surveies. She spent her life recommending for the hapless and courageously forming and composing on their behalf. In her essay â€Å"Reflections on the right usage of school surveies with a position to the love of God† she discusses the importance of attending and the development it brings to the psyche. She portions certain recommended but possibly unpopular mentalities pupils should hold refering school surveies. One of them is that attending involves more of waiting than seeking ; waiting with a minimum idea of the cognition we have. Another dramatic point she made is that the attempt of attending is neer wasted. It is used in developing one’s psyche. Its utility shows up subsequently in one’s life when we least anticipate. These are two points of hers that I strongly agree with. In order to hold on a disclosure of any sort. We will write a custom essay sample on Overview of Extract from Simone Weil’s â€Å"Waiting on God† Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page the attempt of attending is needed because it either brings disclosure to us. or becomes utile subsequently in future. The attempt of attending requires suspending 1s thought. go forthing it detached. empty and ready to be penetrated. A good illustration is work outing a geometry job. Attention requires concentrating on the â€Å"data of the question† without seeking to happen its solution ; a procedure of merely absorbing the inquiry and its containment and waiting on the truth. This nevertheless requires a great trade of humbleness. Sometimes. we are tempted to believe we â€Å"know it all† . but end up recognizing we know nil at all. I one time had a instructor who would ever state the category to drop everything we think we knew outside. and measure into the category empty. Reading this essay eventually made me recognize why he ever said that. Weil describes attending as â€Å"suspending our idea. go forthing it detached. empty. and ready to be penetrated by the object† . This makes room for incoming disclosure while holding the cognition we have acquired settee at the backgr ound† . She gives a superb description of a adult male on a mountain surrounded by many woods. He is cognizant of these woods but refuses to concentrate his attending on them. Rather. he looks frontward to what is before him. This depicts that we should hold our cognition at a lower base when seeking. One common pattern is utilizing one’s strength to seek fruitlessly. It’s easy to pretermit the reply as it comes due to our huge pursuit for it. Most times when pupils are asked to pay attending. they merely contract their musculuss. This semblance has us bound boulder clay today. I can wholly associate to this musculus contraction she talks approximately. It makes one hold a sense of responsibility done. even when we’ve merely merely scratched the surface. Acquisition of replies or information can be looked upon as a one-way procedure. Hence. it is best to be attentive to the job and let its replies come to you ; non allow the ardor of geting it cover up its simpleness that we dive into it faithlessly. That produces a forgery that would prematurely barricade the tract. Another illustration is in composing a paper. Most times. we merely necessitate to exert religion and let the informati on semen to us before we flood the paper with the random ideas that block the tract of productive thought. There are sometimes nevertheless when these replies do non still come and we end up â€Å"failing† in that peculiar pursuit. Weil tells us it isn’t a bad thing. The attempt of attending used in this exercising is non wasted. This application becomes a accomplishment that develops the human head. It would finally come back later in life as utile in some manner or signifier that we least expect. A perfect illustration used in the essay is that of St John Vianney frequently referred to as Cure d’Ars ; a Gallic parish priest whose failed effort in larning the Latin linguistic communication subsequently made him acknowledge his reding art. He subsequently became popular as a fecund counsellor known by battalions in his community and beyond. Weil therefore advises pupils non merely to take at acquiring good classs. but focus their attending on all of their undertakings. This boils down to the fact that the attempt of attending is neer genuinely otiose. Hence. we should see attending as waiting on incoming disclosure ; an act that non merely develops the psyche. but becomes of great usage later in the hereafter.

How to Organize Your Classroom Files

How to Organize Your Classroom Files Its a challenge to think of a profession that involves more paper than teaching. Whether its lesson plans, handouts, flyers from the office, schedules or an infinity of other types of papers, teachers juggle, shuffle, search for, file and pass out enough papers on a daily basis to get any environmentalist up in arms. Invest in a File Cabinet So, how can teachers win the daily battles in this never-ending paper war? Theres only way to win, and thats through down and dirty organization. One of the most important ways to get organized is through a properly categorized and maintained file cabinet. Usually, a file cabinet will come with your classroom. If not, ask the custodian if he or she can find one for you through the district office. The bigger, the better because you will need it. Label the  File Drawers Depending on how many files you have, you can decide the best way to label the file drawers. However, there are two major categories to consider and almost everything fits into them: Curriculum and Management. Curriculum means handouts and information that you use to teach Math, Language Arts, Science, Social Studies, Holidays and any other subjects you cover with your students. Management can broadly be defined as things you use to manage your classroom and teaching career. For example, your management files might include discipline, professional development, school-wide programs, classroom jobs, etc. Discard What You Can Now comes the ugly part. Hopefully, youve already been using some type of file folder system, even if they are just stacked in a corner some place. But, if not, youre going to have to sit down with all of the papers you use during teaching and go through them one by one. First of all, look for things that you can throw away. The more you can pare down to the papers you really use, the further you go towards the ultimate goal of true organization. For those papers you need to keep, start organizing them into piles or, better yet, make file folders on the spot, label them, and just put the papers right into their new homes. Be Specific With the Categories You Use For example, if you are organizing your  science materials, dont just make one big Science folder. Take it one step further and make one file for oceans, space, plants, etc. That way, when it comes time to teach your ocean unit, for example, you can just grab that file and have everything you need to photocopy.  Next, use hanging files to place your file folders in a logical sequence.   Maintain Organization Then, take a deep breath - youre essentially organized! The trick, though, is to maintain this level of organization over the long term. Dont forget to file new materials, handouts, and papers as as soon as they come across your desk. Try not to let them linger in a bottomless pile out of sight. This is easy to say and harder to do. But, dig right in and get to work. Being organized feels so good!

Compound Tenses in English Grammar

Compound Tenses in English Grammar In English grammar, compound tense is a traditional term for a verb construction that uses more than one word to express a meaning related to time. A verb construction that uses only one word is called a simple tense.Compound tenses are made up of auxiliary verbs  (or helping verbs) combined with other verb forms. The perfect, past perfect (also known as pluperfect), progressive, and (in some cases) future are forms traditionally regarded as compound tenses in English. Examples and Observations Simple Tenses vs. Compound TensesThe distinction between simple and compound tenses corresponds to the distinction between affixes and words. A simple tense form of a verb is a single word, usually augmented by a suffix (less often a prefix). A compound tense form consists of several words, at least one of them an auxiliary. The work done by the affix in a simple tense form and the auxiliary in a compound tense form is broadly the same; it expresses some distinction in the general area of time. . . .What is potentially confusing here is the fact that English, like many European languages, uses the past participle (e.g. taken) both for the perfect (a compound tense) and for the passive voice. Note that the English passive is formed in a way quite parallel to the formation of compound tenses, i.e. with an auxiliary and a participle. But, of course, passive is not a tense.(James R. Hurford,  Grammar: A Students Guide. Cambridge University Press, 1994)[W]hen the father comes in from wo rk, he eats, and finally the mother herself eats alone or with the smaller children, who probably have already eaten what they wanted with the others.(Jack E. Weller,  Yesterdays People: Life in Contemporary Appalachia. University Press of Kentucky, 1995) I wash my face, dress and go downstairs where my wife  is feeding the  baby.(Julius Lester,  Lovesong: Becoming a Jew. Arcade, 2013)Anyone who  has read the  judgments of Lord Denning or Lord Atkin will know the importance of the way the facts are presented.(Alan Paterson,  Final Judgment: The Last Law Lords and the Supreme Court. Hart, 2013)Dana  had left the office  to tend to the children, and Keith puttered around the church, unable to do anything productive. He finally left.(John Grisham, The Confession. Doubleday, 2010). Perfect Aspect and Compound Tenses The perfect is a past tense that is marked by means of an auxiliary verb rather than by inflection, like the preterite. The auxiliary is have, which is followed by a past participle. Examples are given in [40] along with their non-perfect counterparts:[40i] a. She has been ill. [perfect]   b. She is ill [non-perfect][40ii] a. She had left town. [perfect]   b. She left town. [non-perfect][40iii] a. She is said to have spoken fluent Greek. [perfect] (b) She is said to speak fluent Greek. [non-perfect]In [ia] and [iia] the auxiliary have is itself inflected for primary tense, has being a present tense form, had a peterite. These constructions thus have compound tense: [ia] is a present perfect, [iia] is a preterite perfect. In [iiia] have is in the plain form, so this time there is no primary tense, no compound tense.(Rodney Huddleston and Geoffrey K. Pullum,  A Students Introduction to English Grammar. Cambridge University Press, 2005) Expressing the Future With Compound Tenses Past and present are the only English simple tenses, using one-word forms of the verb. Future is expressed in English as a compound tense, with two words, using the modal auxiliary will, e.g. will come; the corresponding past tense came is just one word.(James R. Hurford,  Grammar: A Students Guide. Cambridge University Press, 1994)  Bessie was baffled. How do these birds live? Where do they sleep at night? And how can they survive the rains, the cold, the snow? I will go home, Bessie decided. People will not leave me in the streets.(Isaac Bashevis Singer, The Key. The New Yorker, 1970)

Business law Essay Example | Topics and Well Written Essays - 500 words - 28

Business law - Essay Example McDonald (McDonald 840) suggests that to fulfill fiduciary responsibilities in providing investment advice, one must (a) put the client’s interests first, (b) act in utmost good faith, (c) provide full and fair disclosure of all material facts, (d) not mislead clients, and (e) divulge all conflicts of interest to clients (McDonald 840). This article recommends the film Inside Job as an effective teaching tool for illustrating the ethical issues that surrounded the global financial crisis of 2008 and the subsequent economic downturn (McDonald 840). The study discusses issues such as the revolving door, conflicts of interest, fiduciary duty, executive compensation, and financial regulation. The presentation of each ethical issue comprises suggested questions, background information, and guides to specific sections of the film. An overview of the film is provided as well (McDonald 840). Whether the investment firms that sold CDOs had a fiduciary duty has been the focus of both congressional hearings and legal proceedings. This section of the film focuses largely on the activities of Goldman Sachs and whether its representatives violated the concept of fiduciary duty in selling CDOs to their clients (McDonald 840). In addition to selling CDOs that Goldman Sachs obviously believed were of suspect quality, the firm took positions from which it would clearly benefit given a collapse in the CDO market. Goldman Sachs executives argued that they were simply satisfying the brokerage or market-making function by facilitating the buying of CDOs and did not have a fiduciary responsibility (McDonald 840). . Whereas the film clearly blames Goldman Sachs for failing to protect its clients’ interests, this situation is not trivial. Legendary investor McDonald (McDonald 840) notes that, while a broker has a definite responsibility not to lie, he or she does not owe

Using Humor to Survive Tragedy Essay Example | Topics and Well Written Essays - 500 words

Using Humor to Survive Tragedy - Essay Example Not a single character in the play profits from propriety. The not so serious characters are the ones who  benefit  in the end; and it is because of their  frivolous  behavior all through the play. This indicates that there is little, if any,  benefit  to being modest. In bill Cosby’s words, when one finds laughter, they can survive some of the worst moments in life.  By using humor, one can  stand  up to the challenges that life brings, no matter tragic they may be.  Situations in life are always changing; once one finds an  intriguing  way to survive a  dark  session, they will make it to the happy parts. In The Importance of Being Earnest, Oscar puts the conventions in the Victorian times aside and presents us the absurdity of such an  ardent  attachment  to seriousness. The  play  presents two young men, Algernon and Jack. Algernon is the symbol of un-earnestness, and Jack is his  ward  in jocularity and deceit. Marriage is of utmost significance in The Importance of Being Earnest. This is because it is what drives the  plot  and is the  primary  subject  for  philosophical  debate and speculation. We  are introduced  to the nature of marriage for the first time when Algernon is talking to his butler, Lane. The subject of marriage stays on for the most part of the  play  as it develops. Jack and Algernon talk about the important things in marriage, and what matters in it. They  talk  of it as either a matter of â€Å"pleasure† or â€Å"business†. During Victorian times, there were conventions on marriage; with  regard  to its  purpose  and  nature. These include such things as the social position of a person, the  income  the person had as well as the person’s  character. Algernon and jack are remarkably in the know of these assumptions, as well. Society expects them to follow these conventions, but they do not. They ridicule th ese customs, and, in situations where they cannot, they assume the

Visual Representation for Meeting Challenges Essay Example for Free

Visual Representation for Meeting Challenges Essay My visual representation is based around the theme ‘meeting challenges’ and how this relates to the movie ‘Shawshank Redemption’. Some of the challenges faced by the characters in this movie were isolation, false imprisonment, loneliness, and rejection. I used black cardboard for my visual representation to show the loneliness and fear the main character, Andy Dufresne, must have endured during his time in Shawshank prison. I also used a gaol cell door to represent the isolation and sadness of his situation. Andy was a very smart man who was sentenced to prison for a crime he did not commit. I used a picture of a young man covering his eyes with his hands to show the hardship Andy faced whilst in prison this was a big challenge for him to overcome. Andy kept to himself for a long time when he started at Shawshank, not knowing anyone or having anyone to talk to. Andy must have felt lonely at night being locked up in a small cell. One of the images I used to represent this loneliness was a man curled up by himself in a dark room. In the movie Andy is a very determined man and he does almost anything to feel like a ‘free man’. For example, Andy took great courage to confront one of the guards, almost getting himself pushed off the edge of a building, in the scene when the prisoners are tarring the roof of the prison. At the end of this scene he is able to feel like a ‘free man’ when he gets to drink a cold beer with the other prisoners as a reward for helping the guards with their tax problems. It is hope and inner strength that keeps Andy going and helps him meet the challenges he faces. To represent this hope and strength I used the image of a white dove and a young boy praying by candlelight. Apart from Andy, another character I related to as facing challenges was ‘Red’, the prisoner who became a good friend of Andy’s, who is rejected more than once for parole. The image I used to represent rejection was a young girl asking a boy on a date and the boy saying no. Until Andy came along, Red had given up hope. Andy helped him find a way to face his challenges again. Another friend of Andy’s within the prison was an old man known as brooks, brooks was granted parole after 50 or so years and fear overwhelmed this man as all his life was spent inside the walls of Shawshank prison. Brooks challenge was becoming a ‘free man’ as all his life he was told what to do. Freedom was too much for brooks and this caused him to commit suicide. brooks met his challenge but didn’t overcome it. The movie Shawshank Redemption shows how people can be facing more challenges than they can handle but one ray of hope or one person, like Andy, can make all the difference. I feel I have shown this in my visual representation by the use of words and images I have chosen to represent the challenges that were faced.

Against School Uniforms :: essays research papers

School Uniforms I understand that many schools around the nation wear uniforms for a good reason. Such as if kids could not purchase enough clothes normally. I completely respect that and the schools which choose to do so. However, I do strongly believe that children have the right to wear whatever they want to school as long as it is appropriate. I myself have never attended a school in which uniforms are required. But I do know kids who have and a lot of them say they don?t like it. I mean I can see why. Who wants to wear a school uniform every day? For kids who go to schools that require uniforms, there is no style present. Everyone looks the same. In a normal school where kids can where whatever they want, sometimes you can tell if someone is having a good day or not. You can learn things about people just by looking at how they dress themselves. Someone?s personality is represented by their outward appearance. I bet that whoever decides to make a school have uniforms went to a school that did have uniforms as a kid and just never realized how much better it would have been without uniforms. If that person went to a school without uniforms as a child, they never would have made a school have it required. Seriously, for all you people that think schools should have uniforms, think back to when you were in high school or grade school. Did you really want to have a uniform to wear to school? Did you really hope that everyone wore the same exact thing every day? Did you wish back then that when you woke up in the morning to go to school, everyone would look and act and be the same? No, I don?t think so. You wanted to express yourself and see what people were wearing each day. You liked style. But now that your job makes all the employees wear the same thing, you want to drag everyone else down with you. Just because you have to suffer, doesn?t mean everyone else has to as well. I mean think about it. Other than a few exceptions, school is basically the only time in your life when you can dress freely in a work environment.

History report Essay

1. Life in the big cities of Europe when Columbus set sail in 1492 were unhealthy, unsanitary, and very brutal conditions. Many poor and people who couldn’t support themselves would starve to death and also many people were dying of diseases that were spreading through the cities. â€Å"For most of its people a land of violence, squalor, treachery, and intolerance. † In-migration from the countryside was a vital part to if the cities were to be saved from going extinct. Conditions with famine were harsh. â€Å"The rich ate, and ate to excess, watched by a thousand hungry eyes as they consumed their gargantuan meals. The rest of the population starved† The slightest fluctuation in food price could cause the sudden death of thousands. 2. If one ventured outside the cities of Europe to the countryside, the quality of life was no better. â€Å"Areas such as Castile and Andalusia were wracked with harvest failures that brought on mass death. † With the harsh conditions people frequently turned on each other during witchcraft hysteria. â€Å"Because of the dismal social conditions and prevailing social values it was a place filled with malice and hatred, temporarily bound by the majority in order to harry and persecute the local witch. † 3. The wealthy of Europe were preoccupied by their need for foreign luxuries. The wealthy were after silver and gold, while on Columbus’s expedition that is what they were out to seek. â€Å"The crusades had begun four centuries earlier, had increased the appetites of affluent Europeans for foreign luxuries. † Columbus had set on his expedition and reached The New Land but the native people he encountered did not have an abundance of gold like he had expected. Columbus came up with the system called the requerimento, to help encourage the Native Americans into finding gold. If they objected to the offer they would make war against the Native Americans and kill or taken slaves. 4. Columbus’s first impression on the New World was that it was filled with new opportunities and was beautiful. He wasn’t used to the different ways of the Native Americans; many didn’t wear clothing and were not as progressed or as modernized. C Columbus’s landing in the new world was significant to the Catholic Church in Spain because, †Each time the Spanish encountered a native individual they were ordered to read to the Indians a statement informing them of the truth of Christianity and the necessity to swear immediate allegiance to the Pope and to the Spanish crown. 5. The requerimiento in a way was just an excuse to be brutal to the natives because the Spanish usually didn’t wait for them to even respond and they were put into chains, also they didn’t understand the language so they had no opportunity to reply. The disease that most likely killed the Native Americans on the second voyage was malaria. The reason Spaniards weren’t as affected was because the Natives hadn’t built up immunity to the diseases they were being exposed to. â€Å"Samuel Eliot Morison diagnosed it as either malaria or something caused by drinking well water or eating strange fish. † 6. Yes, I think these words in a way apply to what the Spanish did to the native people they encountered. I think this because they were being unreasonable and for no reason being very brutal to the natives and killing them and taking them as prisoners. They weren’t even given a fair chance; the Spanish invaded the native’s land and took everything from them because of their consuming greed for gold.

Statistic Case Study for Bottle Company

The case study that is being investigated is for a bottling company producing less soda than what is advertised. Customers have complained that the sodas in the bottles contain less than the advertised sixteen ounces. The employees at the company have measured the amount of soda contained in each bottle. There are thirty bottles that have been pulled from the shelves. The manager of the company would like to have a detailed report on the possible causes, if any, for the shortage in the amount of soda or if the claim is not supported explain how to mitigate the issue in the future.In order to statistically find a cause in the shortage a hypothesis testing is conducted by finding the mean, median, and standard deviation for ounces in the bottles. Constructing a 95 percent interval will establish the mean of the population since the mean of the population is not known. There are thirty soda bottles being pulled for investigation. The mean will be calculated by averaging the amount of ou nces in each bottle and dividing the total by the number of bottles.The data below shows the ounces in each of the thirty bottles that were pulled. The mean among the sample bottles is 14. 87. The calculation to find the mean is to add all the ounces per bottle. The total is 446. 1 divided by the random sample of 30. The average ounces in the bottles are less than 16 ounces. The median for the soda bottles is 14. 8. The median is imputed by dividing the random number of 30 by 2 which equals 15. Arrange the ounces from smallest to largest, and select the number that falls on 15.This will provide the median for the thirty bottles. The standard deviation for the ounces in the bottles is 0. 55. The standard deviation must be known in order to compute the confidence interval. To find the standard deviation, calculate the individual ounces minus the mean of the ounces and square the total (X-M)2. After the total is calculated, divide by the random count 30 minus 1 (n-1). In order to compu te the confidence interval of 95 percent; the mean, standard deviation, and identifying the value must calculated.A confidence interval gives an estimated range of values which is likely to include an unknown population parameter, the estimated range being calculated from a given set of sample data (Easton & McColl, n. d. ). The confidence interval of 95 percent can be found using a normal distribution calculator. The Z distribution is used in this case study because there are thirty bottles. The Z value is greater than or equal to thirty within the sample size. The Z value of 95 percent is 1. 96. This represents the area on the normal distribution chart between the cutoff points.The cutoff points on the chart are between -1. 96 and 1. 96. The lower and upper limit will be given to locate the interval using the standard normal confidence interval. Calculate to find the interval by imputing Z. 025 equals 1. 96 stores the answer, in this case, using the Aleks calculator. Enter the mea n 14. 87 +/- 1. 96 times 0. 55 divided by square root of 30. The lower limit is 14. 67 and the upper limit is 15. 07. This interval proves the soda in the bottles did not contain sixteen ounces.In Easton and McColl (n.  d) article summarized setting up and testing hypothesis is an essential part of statistical inference. In order to formulate such a test, usually some theory has been put forward, either because it is believed to be true or because it is to be used as a basis for argument, but has not been proved. To verify the claim that the bottles contain less than sixteen ounces of soda a hypothesis test will be performed. To find the null hypothesis that represents the claim to be true or to be used as a basis of argument until it is proven. The null hypothesis is H0 greater than or equal to sixteen ounces.The alternative hypothesis is H1 less than sixteen ounces. The type of test used is one tailed testing. If using a significance level of . 05, a one-tailed test allots the e ntire alpha to testing the statistical significance in the one direction of interest. This means that . 05 is in one tail of the distribution test statistic. When using a one-tailed test, it is testing for the possibility of the relationship in one direction and completely disregarding the possibility of a relationship in the other direction (â€Å"UCLA: Statistical Consulting Group,† 2007).The value of the test is calculated by the mean 1 minus mean 2. Therefore, 14. 87 – 16 equals -1. 13 divided by standard deviation 0. 55 divided by square root of random sample 30 equals . 375. The P value is calculated by using the formula P (Z < equal to . 375). The P value is 0. 646. The P value is greater than the significance level of test which is . 05. The answer is the mean of 0. 5 < 0. 646. The conclusion of the test for the null hypothesis is not rejected. This suggests the alternative hypothesis must be true that the soda in the bottles is less than sixteen ounces.The typ e of error used in the hypothesis is type I error. There are several causes determining the reason for fewer ounces in the bottles. The air in the lines could prevent the soda from filling bottles, machine may need to be reset to fill 16 ounces to the exact measure, or machine may not be calibrated properly. Issuing a daily calibration of the machinery is a way to avoid the deficit in the future. Statistically the issue could stem from the unknown population of how many customers complained. There could possibly be a million sodas produced with only ten customer complaints.Therefore, pulling more bottles from the shelves and testing the ounces could show a different alternative hypothesis and may prevent a deficit in the future. Other speculations that determine sodas from not being filled to the top are to keep the soda from overfilling so it is not filled to the top line. It has to have a bit of air in the bottle so there can be room for the liquid. Less soda is in the bottles to expand if it gets heated otherwise the bottle could break. In conclusion, the customers are correct there is less than 16 ounces of soda in the bottle.

Public Relation †Hilton Hotels Essay Essay Example

Public Relation – Hilton Hotels Essay Essay Example Public Relation – Hilton Hotels Essay Essay Public Relation – Hilton Hotels Essay Essay Hilton Worldwide is one of the world’s largest hotel companies. which operate more than 3. 700 hotels around the Earth. The company’s flagship trade name. Hilton Hotels and Resorts. has more than 540 belongingss in 78 states across six continents. The Company stands as the stylish. advanced leader in the full service section. As a portion of the company’s vision. to remain the leader in the cordial reception industry. Hilton Hotels and Resorts is seeking to set up better communicating between the company and its populaces. Hotel public dealingss include activities such as imperativeness dealingss. particular events be aftering. newssheets. community dealingss and many more. Bing a planetary company their chief PR map is to concentrate on â€Å"media dealingss and trade name reputation† says John Forrest Ales. Senior Director for planetary trade name PR at Hilton Hotels and Resorts ( Ciarallo. 2009 ) . In order to this. with the aid of Covalent logic which is an incorporate communications house which supplying design. scheduling and scheme for concern and authorities. Hilton Global Brand Public Relations created the Hilton Global Media Center ( HGMC ) . the hotel industry’s first-ever on-line media centre. and the company’s Prime Minister comprehensive online resource for media ( Bucci. 2011 ) . The best manner to depict this procedure is gatekeeping theory. In human communicating. gatekeeping is the advancement through which thoughts and information are filtered for publication. The internal determination doing advancement of relaying or keep backing information from the media to the multitudes ( Cassidy. 2006 ) . Harmonizing to John Forrest Ales. HGMC is one cardinal aggregation point for newsmans to happen everything they need. including: entree to company releases. exposure and picture. trade name fact sheet and history of Hilton Hotels and Resorts. media contact information. media enquiry and many more of import information for newsmans and besides for public. It is one of the best ways to larn about what is go oning within their trade name and across their hotels. He continues. stating that The Hilton Global Media Center has transformed the manner they interact with media and driven a direct addition in their portion of voice and media coverage prominence ( Bucci. 2011 ) . In this key. the HGMC is the gatekeeper who decides what information should travel to populaces and what information should non. Gate maintaining is nil but to barricade unwanted or useless things by utilizing a gate. So if something bad go oning in Hilton Hotels they have power non to publicise. On the other manus. some intelligence must be accessible for populaces. for illustration of import events around any of the Hotels. which may act upon travellers or Hotel’s invitees. The Hilton Global Media Center accomplished several aims. which included widening PR cordial reception to media professionals seeking information about any of the Hilton Hotels A ; Resorts worldwide in a timely. efficient and suiting mode and bettering the response velocity to media questions by leveraging new media. The on-line media centre rejuvenated the brand’s pine awaying repute as an industry rebel and provided the planetary web of belongingss the ability and liberty to advance their hotels. while besides back uping th e trade name ( Bucci. 2011 ) . As a consequence of difficult work. HGMC was successfully planned and delivered in a fast-changing planetary and local media landscape. Within merely three months after the Hilton Global Media Center’s initial launch. the company had a 10 per centum addition in media coverage. One facet of the HGMC that is highly good is the interlingual rendition characteristics and tools. Because of this characteristic. users of 85 different linguistic communications have accessed the web site. This is something that people could non happen in other cordial reception concerns ( Bucci. 2011 ) . In these instances. when the company prepares something exceeding for populaces. it is good manner to pull off the repute of this company every bit good. Repute is treated as the feedback from others refering the credibleness of an organization’s itself-definition. Organizations use steps of repute to better their public messages and relationship edifice patterns ( Leuven and Mak ) . Hilton Hotels and Resorts have really good repute non merely because of epicurean trade name but besides because of Company’s civilization. First. company has strong direction all around Hilton Hotels. Directors are with wide-ranging experience from focused-service hotels to luxury and big resort undertakings. for illustration. Senior Director for planetary trade name PR at Hilton Hotels and Resorts. John Forrest Ales. His experience includes beef uping the reputes of the world’s largest retail merchant and a governor retrieving from the greatest natural catastrophe in U. S. history. In 2010 John Forrest Ales was named to PR Week’s â€Å"40 Under 40† list. which recognizes top endowment in the public dealingss industry ( Arkansas alumni association. 2012 ) . He is professional who works to better relationships between company’s employees and clients. Both frontline and direction workers of Hilton Hotels are well-trained to present a perfect client helping. Hilton Hotels tends to choose employees with the right accomplishments and cognition. It is revealed that Hilton Hotels welcomes and prefers employees who have grades from cordial reception institutes in Switzerland. However. those with appropriate experiences are besides welcomed. All workers of Hilton Hotels are required to go to both on-the-job and off-the-job preparation programmes to guarantee that they are equipp ed with the right tools to transport out a good client service. At the same clip. to actuate all workers to work towards the assigned undertakings with their best attempt. Hilton Hotels provides its workers with fiscal and non-financial wagess. Some employees who have been working for the hotel for more than two old ages are eligible for organizational wagess. which are in the signifier of portions that are sold to workers at a discounted monetary value ( Watson. 2007 ) . Furthermore. in 2008. Hilton Hotels and Resorts created Dubbed [ electronic mail protected ]/*plan. which is good chance to people who desire the flexibleness to work at place the ability to take their ain hours from available pool of hours. working from the comfort of their ain milieus ( Haussman. 2008 ) . In order to this. the concern maximizes the value of its internal and external relationships and maintains a good repute overall. In today’s extremely competitory universe. an increasing figure of companies have realized the importance of going more customer-centric and invested a big sum of clip and resources in relationship direction system with the purpose of better pull offing their populaces. During long being old ages. Hilton Hotels and Resorts have built tremendous Online Empire which is accessible for everyone around the universe. Hilton appears to be puting the industry criterion in footings of invention and how it provides comfortss and services. The Hilton Hotels and Resorts are now focused on their Customers Truly Matter Initiative ( CRM ) . CRM is a manner to utilize engineering to give company the power to solidify relationships with their best clients ( University of Washington. 2009 ) . No other hotel in the universe is taking the enterprise to make something l ike CRM which will once more solidify Hilton as an industry leader. Under the construct of value concatenation. it can be assumed that the targeted clients of Hilton Hotels are those who are choice witting and they are willing to pay excess for the best service. However. Hilton Hotels uses distinction scheme to develop a good relationship with clients and this enables to retain clients more efficaciously. To maintain clients updated with new offers. Hilton Hotels sends electronic mails to clients who sign up for the service. The engineering makes it easy for Hilton Hotels to develop a client database and this can assist them to supervise the behavior of targeted clients more efficaciously. Hilton Hotels besides utilises other new signifiers of media to maintain a good relationship with clients through societal webs like Facebook and YouTube. This enables clients to portion experiences about their stay at Hilton Hotels. At the same clip. this besides allows Hilton Hotels to maintain public informed about recent events and activities. Hilton steadfastly believes that he client affairs and they want the client to experience particular. With the engineering available today Hilton Hotels and Resorts will be able to run into and transcend the dema nds of their populaces. The public dealingss practician must foster their community dealingss every bit good as maintain credibleness. construct solid internal and external relationships. and efficaciously pull off issues. Organisation public dealingss can be defined as the province which exists between an organisation and its cardinal populaces in which the actions of either entity impact the planetary. economic. societal. political or cultural wellbeing of the other entity ( Bruning A ; Ledingham. 1999 ) . Sustainability is one of the individual most of import planetary issues confronting the universe. A clear apprehension of the issues environing clime alteration. planetary heating. air and H2O pollution. ozone depletion. deforestation. the loss of biodiversity and planetary poorness is indispensable for every director in the cordial reception industry. After planetary heating. everyone has become more cautious about environment. more administrations have realised duty towards environment. Hilton Worldwide focal point on sustainability. the company intends to extenuate their impact on the environment. make economic value for their proprietors. and supply a better experience for their invitees. As a consequence of the planetary confusion Hilton Hotels and Resorts became first multi-brand company in cordial reception industry. in April 2010. after officially denoting â€Å"Lightstay† . a property- degree sustainability measuring ( Environmental Friendly. 2010 ) . A tool sole owned by Hilton’s. to mensurate sustainability public presentation impact by taking into consideration energy and H2O usage and waste and C end products associated with edifice operations and affecting 200 operational patterns services including housekeeping. paper merchandise use. nutrient waste. chemical storage. air quality and transit at 1300 Hilton belongingss. The intent of Hilton for following such steps was to do guest experience rich and impel economic returns. The attempts of Hilton Hotel toward prolonging environment are outstanding. Hilton has a different section merely to look in issues related to sustainability. Hilton support batch of societal causes and environment sustainability is one of it. Hilton is one of the oldest participants in its industry ; still duty for environment sustainability came much later. Looking at Hilton Hotel’s attempts. many hotels are fiting up their attempts in prolonging environment with Hilton. More eco-conscious concern travellers are taking closer expression at eco-friendly hotels. Equally of import today’s job is the current economic crisis in whole universe. As with most industries. the cordial reception. travel and leisure sector is sing legion challenges as a consequence of the planetary economic crisis. In order to pull off economic issues in PR. Hilton Hotels and Resorts attempt to direct the message for populaces that hotels are non merely for people who have a batch of money. but besides accessible for in-between to budget travellers. Lower monetary values for bare rudimentss are going more popular. Price. Distribution. Promotion. and Product Elements Rates are one of the many variables that determine customer’s determination in remaining at a peculiar hotel. Monetary values differ from one market to another and from one location to another. Although Hilton trade name is widely recognizable. they ever offer their merchandises for a monetary value their mark market is willing to pay. To reason. Hilton Hotels and Resorts created successful p ublic dealingss scheme which helps them to remain leader in cordial reception industry. The company looks at the importance of their repute. relationship direction and specially the chances offered by societal media. One of the best Hilton Hotel’s communicating beginnings is Hilton Global Media Centre. It is hard to happen an facet of the run that needs betterment. Hilton Global Brand Public Relations have teamed up to make an unbelievably successful run. Merely by sing the site people can state that a batch of clip and attempt every bit good as changeless two-way communicating went into the development and selling of the site. Harmonizing to Jonh Forres Ales. the company truly believes that planing the site from a reporter’s position and apprehension that the newsmans covering Hilton live in all corners of the universe positioned the site for long-run success ( Bucci. 2011 ) . Mentions and BibliographyBruning. S. D. A ; Ledingham. J. A. ( 1999 ) Relationships Between Organizations and Publics. Development of a Multi-Dimensional Organization-Public Relationship Scale. Public Relations Review. p. 25. Bucci. J. ( 2011 ) Hilton Hotels and Resorts Innovate PR Campaign Launches The Hotel Industry’s First-Ever Online Media Centre. [ Online ] Available from: hypertext transfer protocol: //www. bulldogreporter. com/dailydog/article/hilton-hotels-resorts-innovative-pr-campaign-launches-hotel-industrys-first-ever-on [ Accessed 15th November 2012 ] . Business Wire. ( 2012 ) Hilton Worldwide Joins Feeding America and the Global FoodBanking Network to Minimize Food Waste and Alleviate Hunter. [ Online ] Available from: hypertext transfer protocol: //www. businesswire. com/news/home/20121016005475/en/Hilton-Worldwide-Joins-Feeding-America-Global-FoodBanking [ Accessed 15th Novermber 2012 ] . Cassidy. W. P. ( 2006 ) Gatekeeping Similar For Online. Print Journalists. Newspaper Research Journal. 27 ( 2 ) . 6-18. Chapman. R. ( 2012 ) Will societal intent companies tarnish charities’ good repute? The Guradian [ Online ] Available from: hypertext transfer protocol: //www. defender. co. uk/voluntary-sector-network/2012/sep/05/social-purpose-companies-tarnish-charities [ Accessed 15th November 2012 ] . Ciarallo. J. ( 2009 ) Hilton Hotels PR Up for Review. PRNewser [ Online ] Available from: hypertext transfer protocol: //www. mediabistro. com/prnewser/hilton-hotels-pr-up-for-review_b2654 [ Accessed 15th November 2012 ] . Doorley. J. A ; Garcia. H. F. ( 2010 ) Reputation Management. Reputation Management: The Key to Successful Public Relations and Corporate Communication. 2nd Edition. Routledge. Ein News. ( 200 ) Hilton Worldwide Signs Agreement with Three Leading Universities to Groom China’s Hospitality Talents. [ Online ] Available from: hypertext transfer protocol: //world. einnews. com/pr_news/123385265/hilton-worldwide-signs-agreements-with-three-leading-universities-to-groom-china-s-hospitality-talents [ Accessed 15th November 2012 ] . Environmental Leader. ( 2012 ) Hilton LightStay Program Helped Save $ 29m in 2009. Environmental leader. Environmental A ; Energy Management News. [ Online ] Available from: hypertext transfer protocol: //www. environmentalleader. com/2010/04/21/hilton-lightstay-program-helped-save-29m-in-2009/ [ Accessed 17th November 2012 ] . Haussman. G. ( 2008 ) Thin Client Case study- Hilton has employees at place. Thin Client News. [ Online ] Available from: hypertext transfer protocol: //www. thinclient. org/thinclient-news/2008/12/thin-client-case-study- hilton-has-employees-at-home. hypertext markup language [ Accessed 17th November 2012 ] . Ledingham. J. Angstrom A ; Bruning S. D. ( 2000 ) Public Relations as Relationship direction: A Relational Approach to the Study and Practice of Public Relations. United States of America. Lawrence Erlbaum Associates. Murray. K. ( 2004 ) CEO Views on Reputation Management: A study on the value of public relaptions. as perceived by administration leaders. [ Online ] Jonh White Associate. Available from: hypertext transfer protocol: //chimeplc. com/downloads/reputationkm. pdf [ Accessed 17th November 2012 ] . Phillips. D. ( 2006 ) Towards relationship direction: Public dealingss at the nucleus of organizational development. Journal of Communication Management. 10 ( 2 ) . 211-226. PR Newswire. ( no day of the month ) Hilton Hotels unfastened cyber-resort so clients can seek new on-line reserves. [ Online ] Available from: hypertext transfer protocol: //www. prnewswire. co. uk/news-releases/hilton-hotels-open-cyber-resort-so-consumers-can-try-new-online-reservations-156400025. hypertext markup language [ Accessed 16th November 2012 ] . Ruth-McSwain. A. ( 2011 ) Gatekeeper or Peacekeeper: The Decision-Making Authority of Public Relations Prectitioners. Public Relations Journal. 5 ( 1 ) . University of Washington ( 2009 ) Customers Truly Matter. [ Online ] Available from: hypertext transfer protocol: //faculty. Washington. edu/rfish/is300/present/is300f_hilton. pdf [ Accessed 17th November 2012 ] . Van Leuven. J. K. A ; Mak. A. K. Y. ( no day of the month ) . Reformutaling Organizational Identity and Reputation Theory from a Public Relations Vantage Point. School of Jurnalism A ; Communication. University of Oregon.

Save Dispute For People

Save Dispute For People Save â€Å"Dispute† For People Save â€Å"Dispute† For People By Maeve Maddox The verb dispute, like contradict, connotes disagreement. Unlike contradict, dispute does not work equally well with human and nonhuman referents. The following â€Å"clickbait† headline illustrates what I mean: 13 Facts That Will Dispute The Person Who Says Reagan was a Great President Facts or people may contradict, but only people dispute. The verb dispute entered English from Old French in the thirteenth century with the meaning â€Å"to contend with opposing arguments; to debate or argue.† That remains the chief meaning. Another meaning is â€Å"to challenge.† Here are examples of correct usage: The people are tired of  political parties disputing among themselves, he says. How to dispute an error on your credit report Some Experts Dispute Claims Of Looming Doctor Shortage Scientists offered cash to dispute climate study Here are examples in which the verb dispute is used where contradict or another word or phrase would be more apt: There is no evidence in the record that will dispute the fact that Tiger Inn does not invite guest lecturers to speak on its premises. If a person strongly believes in something, any fact that will dispute their point will be automatically denied. The following example from a site belonging to a Spanish speaker seems to use dispute in the sense of contend or perhaps prevail: Fourth step, we must begin to interpret our strategy by thinking about  tactical  actions. These are  the concrete facts  that will dispute over the space of our adversary. I suspect that dispute may be going in the direction of an all-purpose synonym for contradict because it is shorter than most of the alternatives. Meanwhile, careful writers will think twice about who or what is doing the disputing and save the verb dispute for people. Synonyms for dispute in the sense of â€Å"to argue† or â€Å"to voice disagreement†: debate discuss exchange views quarrel disagree clash fall out wrangle bicker squabble Words and phrases that may be used with nonhuman referents in the sense of contradict or refute: contest [kon-TEST] disprove prove wrong prove false debunk discredit invalidate confute conflict with be at odds with be at variance with be inconsistent with run counter to disagree with Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†English Grammar 101: Verb MoodContinue and "Continue on"

William James, The Will to Believe Essay Example | Topics and Well Written Essays - 500 words

William James, The Will to Believe - Essay Example James begins his speech by comparing possible reactions to one hypothesis over another. He uses the scientific term of hypothesis to make a point that that anything which a man strives to prove is, after all, a hypothesis which can never really be proven. Choices as to which hypothesis will be chosen are referred to as an option. According to James there are three types of options: it is either living or dead, forced or avoidable, momentous or trivial. Which option is chosen depends upon who it is being proposed to. A live option is one which must make some kind of appeal to personal appeal. A forced option is one in which the chooser must make a choice as opposed to avoiding the circumstance altogether. A momentous option is one which presents a unique opportunity which has the potential to be life-changing. James states that some beliefs are just that: they are faith-based and they are believed regardless of scientific fact or evidence. His examples, such as that of whether or not we believe that pictures of Abraham Lincoln prove his existence or that we are sick when lying abed stricken with rheumatism, point to the finding that most of what we believe is, after all, really subjective.

Saving Californias Surf Breaks Research Paper Example | Topics and Well Written Essays - 750 words - 1

Saving Californias Surf Breaks - Research Paper Example   With the advent of surfing environmentalism also came the task of educating both the surfing and non-surfing public of how waves are created, how rock formations in the sea and its other natural resources aid wave formation and how human interference, such as coastal developments and road constructions, affects the process. Educating the public about surfing basics is not complete without talking about surf breaks, which are crucial in creating wave breaks that surfers ride (Butt, 2009). â€Å"A surf break is defined as a permanent obstruction, such as a reef, headland, bombora [and] rock or sandbar, which causes waves to break† (Silmalis, 2007). Although what constitutes the actual wave that surfers ride involves a more complex combination of weather, wind direction, tides, and ocean current, an integral part of this fusion are surf breaks (Diel and Menges, 2008, p. 84). The texture and shape of the sea floor determine the height of the wave (p. 87). Hence, beaches rich in coral reefs—which are considered to be the best surf breaks—and blessed with great bombora and other rock and sand formations are considered to be prime surf spots (Almond, 2009, p. 93). California is home to some of the world’s best surf spots, and preserving the state’s surf breaks is a huge task that involves more than the occasional â€Å"Save the Beach† rallies. For instance, in 2008, about 3,000 surfers and environmentalists expressed their opposition to an $875 million toll road project that would â€Å"block sediment that creates world-class waves at San Onofre State Beach† by showing up for the marathon commission hearing (Flaccus, 2008). The Save the Waves Coalition is a prime example of a non-profit surfing environmentalist organization that teams up with local, national and international agencies to â€Å"preserve and protect surfing locations around the planet and to educate the public about their value† (Kampion, 2009, p. 117).     

Analysis Of The Activity Of Louis Vuitton Company Essay - 4

Analysis Of The Activity Of Louis Vuitton Company - Essay Example PESTEL stands for factors which may affect the operations of the business such as political, economic, social, technological, environmental as well as legal factors (Lancaster & Reynolds 1999). These are explained in detail below and Appendix 1 shows a summary of the major points noted. This is a very useful tool for analyzing the environment in which an organization operates. It can be noted that there are various factors that affect the operations of any given organization and these have to be taken into consideration by an organization that is serious about its viability so as to achieve competitive advantage (Kottler 1999). Any given organization is guided by certain factors that so as to ensure that it does not violate the needs and interests of the consumers as well as the other stakeholders. Political In the UK, there are policies that govern the operations of all organizations that are involved in the manufacturing of different products so as to meet the expected standards. Consumer law in the UK is effective and under the EU law, every big organization like Louis Vuitton is expected to protect the needs and interests of the customers. It can be noted that the current political environment prevailing in the EU is not exploitative which is seen as the reason why exclusive manufactures like Louis Vuitton continue enjoying growth and expansion since inception to the present day. Economic factors The organization has not been spared by the impacts of the recent global economic recession though it managed to bounce back in the first half of 2010. By virtue of specializing in producing only exclusive products with premium prices, the operations of the organization are likely to be affected during turbulent times given that premium prices charged are specifically meant for a few people who can shift their buying behavior which negatively impacts on the operations of the organization as a whole. However, LVMH- Louis Vuitton harnesses on its resilience and responsiveness even during the most difficult trying times.

My opinion about Four Generations By Joyce Maynard Essay Example for Free

My opinion about Four Generations By Joyce Maynard Essay Joyce Maynard in The Four Generations has skillfully described her grandmother as a frail individual who used to be so dynamic once. Her style of writing makes her script colorful and does not let the reader get bored. She uses simple words yet implies deep meanings. In addition, not only does she bring examples to show the characters but she also uses the exact quotations to express the very same idea of them. Joyce Maynards strong ability to portray moments is another admirable skill of her in writing. Her use of words in simple sentences clearly shows the characteristics of her grandmother. We can realize that her grandmother was a naughty energetic woman who cracks nuts and was able to lift a car off the ground. She was also emotional, since she used to weep every time she had to say goodbye to her children, and nurse her relatives of her generation and even though she was old enough to forget everything, she wrote down notes to remind herself of her granddaughter and her child whom she had not seen yet. Instead of imposing an idea, Joyce Maynard brings examples to let the reader know her grandmother better. We can get from the text that she was determined. Though she never had much money she did not hesitate to let her daughter take piano lessons and elocution lessons; moreover, she sent her to college. We can see how caring she was, by paying attention to even a one-year-old child to see whether anybody takes care of her. And her physical power is stated when Joyce refers to a car accident where her grandmother lifted the car. The use of quotations is a good element to make her script more colorful. Many times Joyce brings exact words of her grandmother. To let the readers know her grandmother by her own tone of speaking. To show that she believed to be different -and in fact she was- Joyce repeats her own words at the illness bed when she was suffering from pancreatic cancer: Now I am different. Im yellow. And to show her firm character she states Im not always like this. Even though her grandmother had said she was ready to die, what she said in her last words to Joyce was I wish I had your hair  and I wish I was well. When Joyce wants to depict her grandmothers powerlessness in her last days, she mentions her body movements in a way that the reader can imagine it in all ways. Just like a puny baby, her grandmother waved to Joyces child in a kind of slow, finger-flexing movement and got the same reply from the little kid. Her way of speaking also shows that she wished to be better and enjoy the little childs presence. Finally Joyce illustrates the loss of her grandmother in a way that her own mother has lost a source of kindness and love. Her use of language and simple words and vivid examples and quotations made her essay more effective and powerful. She leaves the readers concentrating on the idea that once a mother passes away her beloved child is not a daughter anymore but just a mother who unquestioningly loves her own daughter.

Hannibal :: essays papers

Hannibal Twenty-two centuries ago there lived a man named Hannibal, the son of Hamilcar Barca a Carthaginian. Hamilcar was a general in the Carthaginian military in the first Punic War. After the defeat of Carthage in the first Punic War, Hamilcar made Hannibal swear "eternal enmity" to Rome. In 228 b.c. Hasdrubal, Hannibal`s brother-in-law, succeeded Hamilcar and became commander. This meant that not only was the leader of the military but also the political leader as well. In 221 b.c. Hasdrubal was assassinated and Hannibal became commander in Spain. Hannibal was only 25 years old when he was put in command of the Carthaginian armies and the Carthaginian government in Spain. Even at a young age he knew his responsibilities, so he kept his father's plan of military conquest and his brother-in-law`s policy of strengthening Carthaginian power by democracy. He married a Spanish princess and took hostages from the surrounding tribes to ensure their loyalty to him. As a result of this he expanded the Carthaginian power toward the Ebro river, which was the written northern boundary of Carthage by the Rome treaty of 226. Rome attacked Saguntum, a city close to but clearly on the Carthaginian side of the border. This provoked Hannibal to take back Saguntum. The romans considered this an act of war. So in 218 b.c. Rome declared war on Carthage. This begins the second Punic War. After hearing the declaration of war Hannibal immediately starts off towards Rome. The problem was he had to go by land because Rome controlled the seas. Hannibal takes an army of thirty-five to forty thousand men, some on foot and others on horse, along with fifty war elephants across the Pyrenees and the Alps in August of 218. Bad luck falls into Hannibal's lap as early snows and landslides kill many of his men and almost all of his war elephants. While traveling through the Alps he fights battles at Arausio and Genua, easily defeating the Roman warriors, although his troops are in horrible shape. He enters Italy with only twenty-six thousand men and five or six war elephants in September 218. Hannibal and his troops spent the winter in Po Valley. In the spring of 217 b.c. Hannibal was joined by the Gauls, northern Italians who were subdued into fighting the Romans. Now Hannibal had a sufficient army of infantry and cavalry. The hardened Carthaginian troops easily crushed the Roman armies in their way, but without siege equipment the Carthaginians could not destroy the Roman cities. So instead of trying to siege the city they simple killed the Roman soldiers and moved on.

Engage in Personal Development in Health, Social Care Essay

Improving lives of all Service User and promote independence. Assisting in task like bathing, toileting, oral hygiene, dressing and etc. personal care. Assisting in shopping, recreation aimed at creating a supportive atmosphere where Service User can achieve maximum independence. Record detail of incident, developments and events occurring a period of duty in the appropriate records to report verbally to the senior manager on duty. Report and record significant matters in Service User lives in accordance with policy on Access to Records. Advice, encouragement, and supervision such as prompting an individual to take a bath. Undertake other duties related to the work of the Home and may be required which are consistent with the nature of the job and its level of responsibility it may include cleaning, laundry, food preparation Attend, participate in meetings, attend annual appraisal of progress with line manager. Maintain personal development to meet the changing demands of the job, participate in appropriate training activities. Undertake Health and Safety duties commensurate with the post, e.g. when provided PPE must be use when performing duties. 2.1 Explain the expectations about own work role as expressed in relevant standards. Expectations about my own work is to have gain or gain competence, to demonstrate the skills and knowledge required in accordance to Standards e.g. National Occupational Standards, Skill For Care UK. 2.2 Demonstrate the ability to reflect on practice. The ability to reflect on my practice is I will be able to identify my  strengths and weaknesses using reflective assessment e.g. questions what went well, what did not go well, what I do, need to be done , seeking alternative methods, reflect on what I do the way I do better and what I need to do better. 2.3 Describe how own values, belief system and experiences may affect working practice. I have to identify and understand my own values and views however the professional relationship I develop with people I support, are another matter, I am required to provide the same quality of care regardless of race, beliefs, sexuality, culture, not just for those who share same values and beliefs I have. 3.1 Evaluate own knowledge, performance and understanding against relevant standards. This is looking at my progress, development and learning to determine what has improved and what areas still need improvement. Using my personal checklist can be use to evaluate my practice: How do I approach my work? Was my approach positive? Are there any areas in which I could improve? Which was the worst aspect of work I did? Are there any areas in which I could improve? 3.2 Demonstrate the ability to reflect on practice. The ability to reflect on practice is to I will be to improve my practice skills and knowledge by thinking about what I am doing. It can also involve thinking about wider issues perhaps realising that there are areas where I need to learn more and new skills that I have not yet developed, using feedback from line manager, mentor, colleagues. 4.1 Identify sources of support for planning and reviewing own development Source of support for planning and reviewing own development include formal support network, supervision, teacher, manager local authority, training providers, awarding organization further and higher education institution. 4.2 Demonstrate how to work with others to review and prioritise own learning needs, professional interests and development oppurtunities. To work with others, to review and to review and priorities own learning needs, professional interest and development opportunity by performance review, or supervision done by supervisor or line manager, it gives me the opportunity to know the feedback of my performance and practice I may need to improve and areas in which I have demonstrated strength, development opportunities like formal  training e.g. Epilepsy training, in house training , e.g. Manual Handling, Shadowing doing shown by more experienced colleagues working, discussing issues as a team or group, following information on the interest, making use of learning resource centres asking question and holding professional discussion with colleagues and manager. 4.3 Demonstrate how to work with others to agree own personal development plan. Agreeing on my personal development plans with others is updated when I take part in training and development, my record of participation, plans that I worked out with my supervisors using time scale. A personal journal development data to meet my own goals.Evaluate how learning activities have affected practice. Feedback from others has developed my knowledge, skills, and understanding. It can be positive and negative, I am able to accept constructive criticism , it helps me to improves and identify which and what duties I didn’t do well. Demonstrate how reflective practice has led to improved ways of working. Reflective practice has led to improve ways of my working in such a way that it make me realize new ideas, and make new sense of practice issues, it makes me think about situations and learning from what I discovered. Show how to record progress in relation to personal development. This is my regular personal development plan :Goals Development needed/achievement Short term Single Training Epilepsy Training Medium term First Aid and Emergency Training Long term Gaining Diploma and NVQ

Start UP Strategy Thesis

These units aim to find a scalable and repeatable business model in markets where huge demand is predicted (Steve Blank, 2010). In case of not finding such a demand or not being able to supply – these companies burn all capital and close in a long run. Secondly vast majority of start-ups aim to go internationally. Otherwise business model is hardly scalable and it cannot attract capital in the future. Coddle general info Coddle is a data start-up company which owns a product applicative. Com. It is a website which seeks to provide life quality information for citizens.People who seek to know more of their neighborhoods type their address and easily find information such as crime rate, pollution, average income, etc. Also it is really handy for people who search an apartment to rent. Data is linked to a website using free governmental sources. At the current moment company operates in Lithuania, Germany (Berlin), USA (New York, Confiscator, Chicago, LIKE (London). In upcoming o ne year they plan to cover all cities in USA and then go to Europe. One year ago they raised kick ERR capital for a product development.Now they are searching 1 million ERR capital which will be used for marketing and expansion operations. Most investors provide capital for start-ups with well-crafted strategies and business plan. Unfortunately Coddle doesn't have a strategy and doesn't know what factors determine growth of a start-up. Determination of a growth strategy became an important matter which will help to distribute last capital, raise new one and show direction for a company. Bachelor thesis purpose Research problem: how start-up companies should grow in a client base and eased capital.Aim of the thesis: To investigate what determines successful growth of a start-up company in areas of clients base and capital raised. Objectives of the thesis: Analyze internal and external environment of a Coddle start-up Conduct an help to craft a strategy, raise capital and distribute c urrent capital Research methods: Qualitative research using semi formal interviews with industry experts. Secondary data analysis and literature review. Practical value of the thesis: Start-ups with well-crafted strategies manage to grow and raise capital. Coddle has a shortage of capital and no strategy.This thesis will help them to set a right direction for a company, understand focus elements which enables growth and raise capital. Logical sequence of the thesis: 1 . Situational analysis. Internal and external analysis with a secondary data using PESTLE, 5 porter forces, market segmentation and attractiveness, competitors analysis, STOW. Defining crucial factors for company ‘s expansion 2. Qualitative research using semi-formal interviews. Interviewing people from successfully growing start-ups 3. Analysis primary and secondary data. Finding key factors which determine successful growth a start-up company 4.Making conclusions and providing recommendations for the company Si tuational analysis General information about company: I-JAB Coddle launched in 2012 is a start-up company which focus on providing neighborhood information for people worldwide. Concept is simple company has created a website which is like a search engine for addresses. Visitors enter a website, enter an address and click search. After few moments website presents neighborhood information linked to that address. It can be air pollution, crime rate, average real estate prices, near bus-stops and much more. In addition to that company has developed â€Å"Life-Quality† index which takes into account all available data sets and presents it in one numerical value. For example address 139-008 85 Drive, Queens, New York has a life quality index of 66/100. Data to the website is coming from open governmental data sources. Applicative. Com is in a beta phase and operates in cities: London, Berlin, Chicago, San Francisco, and New York. Company has ambitious plans to be present in every city worldwide. In order to reach their ambition company has raised kick euros of capital. Most of that capital went for product development but at the moment website slowly darted building its own visitors base.Company is investing to both: product and marketing. Also they are searching for a second investment which would be somewhere around 1 million euros and used for rapid business growth. Product itself is in introduction product life cycle phase. Figure 1 Organizational structure Of the company At the moment company has zero revenues and they are living out of raised capital. Business model start-up has planned is BIB. There is no way to monotone in BBC since a website is absolutely free. For BIB there are two options: 1 . Sell advertising place in a website for real estate companies relied 2.Sell Life-Quality Index badge as API (application programming interface) integration for real estate websites or customized API with neighborhood data Coddle has worldwide Website was la unched in July and now it has approximately 6200 unique visitors. In upcoming year planned growth is 100 000 unique visitors. Coddle has 2 two BIB clients which have integrated Life-Quality badge to their websites. Badges were given for free in order to test a product and collect feedback. In the end of the year plan is to have at least 30 BIB partners which use our badge for free. In late 201 5 plan s to charge 70$ per month for badge integration.Table 1 Size of the market Chicago New York San Francisco BBC (website visitors) 2,35 million 7,31 million 0,73 million BIB 900 1 500 2400 List of small competitors: 1 . Bootlace. Com 2. Foundation. Com 3. Ravishes. Com The largest competitor is walkover. Com which is launched in 2007 and already for more than 7 years. They are operating in whole United States including cities where we are. They have more than 30,000 BIB clients and 1 , 200,000 site visitors each month. Concept of their business is similar to Coddle. They have a website Wi th address search engine.Visitors and check- p any address in USA and get neighborhood information plus walkabout index which is a summary of various place distances in one number (similar to Life-Quality index). BIB business model they are using is same as we planned – sell API integrations for real estate websites. Management of the company Company s structure is small, communication chain is short and they don't huge product portfolio. Therefore management style CEO uses it quite simple and unstructured. They have weekly meetings to check week ; s performance and set new goals for an upcoming week. Company plans work for no more than 1 month to the future.Sometimes CEO has unstructured individual meetings with employees to discuss on going assignments. Interns are being managed by a full time working person in a marketing field. Interns receive assignments from CEO and marketing person. Company does not use any theoretical methodology such as agile project management, lean or other start-up management techniques. Macro-environmental analysis Political factors. Open data movement which started in USA in 2007. Scientists Of LISA realized that government has collected a lot of various data of the country. Data is being collected simply monitoring governmental sector recesses.This type of a data is a great way to improve overall human knowledge base and help to understand word's complexity. Scientists have encouraged governments to open free data portals where data would be available for everyone (Joel Curing, 2014). In USA it is be data. Gob and even cities have their own data websites like New York mentioned before. EX. as well is establishing large open data infrastructures. Only because of this trend Coddle had a chance to develop such a product. Economic factors. Our BIB product is for real estate industry therefore if industry is growing that means hey have better incentives to innovate current situation.Real estate industry has 13% GAP of total US A GAP and they are steadily growing over the last five years. Even after real estate crisis in 2007 they kept growing. In addition to that key websites in USA real estate sector such as Zillion or Trivial invest several millions each year for neighborhood data. Data is being displayed in their websites and customers have better overview of a property. To compare with European real estate websites there is a big difference. Most of the largest websites in Europe do not display any neighborhood information ND keep simple search engine for a property.Secondly there is quite high competition in LISA real estate websites market and company are willing to invest decent amount of resources for better display of neighborhoods and local areas. Our website visitor has synergy points with real estate sector as well. Most of applicative. Com website visitors are people who are searching to buy/rent a new property. They are actively searching local area information. Growing real estate industry means more renting or purchasing and more people seeking information which our website provides. Social factors.Due to gig rates of obesity (Rulers, 2014) in USA we have new emerging trend – healthy life style. It is already for several years and growing even more. Demand for health friendly or environmental friendly products has increased. We can see examples like a Greek Yogurt since 2010 dominated USA Yogurt market. It is a Yogurt which is considered to be healthier choice. It has less fats and more protein. Other sectors specializing in healthy life style has grown. Technological factors. Current IT technology allows us easily link data from governmental websites to our which makes all start-up possible.Even annuity of a data is high but website can be well optimized and user friendly. Secondly to build a data crawlers (robot which scans websites and extracts data) has become much easier. One IT programmer can do it. Governmental institutions do not provide all data there fore company has to search for a new ways to collect it. Internet has decent amount of in depended catalogues like http://move. Yellowness. Com. Internet crawler can be cost effective solution for data extraction. Scrounging trend which started in 2006 has enabled companies to outsource difficult tasks for crowds.For example such platforms like Amazon Turks can be used for data testing or processing. Also using scrounging methods are great way to collect data. There are even successful companies which us mainly crowd sourced data (data which is voluntarily entered by a user) – Google maps, tomato GAPS maps (Stuart Dredge, 201 1). Environmental factors. In USA media is actively talking about pollution, crime and more topics related to neighborhood lifestyles. People have increased awareness that living environment is reflected in their quality of life. We have articles like â€Å"top 10 cities to live† or â€Å"best neighborhoods of New York†.At the current momen t people have higher interested in their living environment especially demographics young families. Legal factors. Coddle is registered in Lithuanian Republic therefore they are accountable to Lithuania law. So far company has no revenues and they don't need to pay income tax, but in the future they will face 15%. Since they are online business it is way much easier to overcome political barriers and change markets if it is needed. Also they don't need to pay value added tax because all product purchases are made online. Besides that company needs to pay tax for their employees which is 30% from their salaries.Risk analysis Cross-cultural risk. Since Americans are native English speakers there is a quit high risk of miscommunication or misunderstanding. Lithuanian can speak English but to communicate with American is harder. Also it is harder to compete from sales perspective. At the moment start-up tried to find BIB clients via Cold Calls, Linked, emails. It is a challenge to effec tively communicate a message for potential customer. Local company can do it much easier. Also American culture is a entrepreneurial and sales culture and most of business representatives are good in that (The Economist, 2009).Company s odds are getting lower when you need to complete with better business in better ecosystem. Commercial risks. Even the product is new in Europe but is not in ASSAI. They are 5 years ahead in usage of big data, especially in real estate industry. Market itself has some strong players such as walkover for more than 5 years. To outperform locals which already have a strong position makes a threat for Coddle strategic expansion. Financial risks. Every time when start-up sells a badge marginal costs are nearly to zero. Also online business doesn't have a lot of physical assets.USA currency s really Strong and has well establishes finance trading infrastructure with ERR. There are not so many major financial risks besides one – raising a capital. Sin ce Coddle is a start-up purely funded by a venture capital there is a huge risk of not raising a capital. Now company is trying to raise 1 million dollars and it is hard to predict what are the odds without trying. Country risk. No major country risks as well. USA is actively promoting online businesses and open data portals. Competitor analysis Ta able 2 Total Segment A – large real estate websites Medium real estate companies Segment BSegment C- Individual brokers Segment D accommodation websites Total market size (Units and/or dollars) 14 million dollars 20 (0%) 20,000 (10%) 180,00 (90%) 15 (0%) Share Now Sought in Three Years 25% Largest Competitor Today/Future Your Relative Share Walkover Coddle product is in pure introductory stage there they have nearly O market share. Also from the table we can judge that segment A and D might be not relevant but that is not true. Due to product specific these are main segments where company should focus. Reason is simple – eve ry API integration with a large website is linking their visitors to our website.